Matr Ventures
Toronto, ON
Network-driven VC fund that invests in Underestimated Founders: BIPOC (Black, Indigenous, Persons of Colour), Women, Persons with a Disability and from LGBTQ2S communities - to power up companies that are creating game changing innovations and growing our global economies.
Areas of Support:
Brand and Communications Strategy: Facilitated a series of discovery workshops to understand and articulate the brand vision and develop unique company messaging to support Matr Ventures identity and personality.
Bio Development: Crafted leadership bios to highlight industry and professional expertise.
Newsletter Strategy and Development: Developed a content strategy and initiated early blog posts to engage their audience.
Website Copy: Deployed the brand language across an early iteration of the website to express the important work of Matr Ventures and engage a diverse set of stakeholders.
“Natalie has been phenomenal at understanding our brand and then tightening up our language to develop brand messaging that helped me synthesize how I communicate both verbally and on paper.”