Three Reasons to Hire External Communications Support
Author: Natalie Pastuszak
Date: July 28, 2025
When in-house capacity is stretched, bringing in a strategic partner gives you clarity, momentum, and breathing room.
Across my 10 years of in-house real estate communications work, I was challenged by a consistent gap: it was hard to find communications or branding partners with a deep, insider understanding of the real estate and development industry.
Most agencies were strong in B2C, but few had the context or tested experience to plan for the varied business audiences we worked with, especially in complex environments. They themselves rarely had the experience of sitting at Council for approvals, replying to emails from both board members and community stakeholders, or exercising the kind of judgment required to communicate success without drawing unwanted scrutiny. When every document is confidential and every decision carries weight, handing over the reins can feel like a risk. This was the driving force that led me to found Instdio, an in-sourced communications team who has been there.
With the right trusted partner who has been in your shoes, the work will be transformational. Here are three great reasons why:
1. Access to Best Practices and a Professional Outside Lens
Working in-house can sometimes create an echo chamber. It’s hard to benchmark your communications efforts without external perspective. An experienced outside team brings a broader view—what’s working in the industry, what’s shifting and how you can stay ahead.
It also signals something important: investment. Contracting out high-quality communications work demonstrates to internal teams, stakeholders and partners that you're committed to clarity, strategy and results.
2. Momentum for Projects That Need to Move
Internal teams are busy. When fires need fighting, the important-but-not-urgent initiatives often stall.
That’s where external partners come in. Great teams keep things moving, managing timelines, keeping priorities on track and helping ensure progress doesn’t depend on your availability. The details are looked after while you remain in the driver’s seat.
3. Tailored Strategic Support
It is always helpful to have someone to think with. Whether it’s pressure-testing a message or having a sounding board for a new initiative, having trusted individuals on standby gives you the confidence to act—and the space to refine.
An experienced team can become your behind-the-scenes communications partner. One that understands your world and sharpens your ideas.
Whether you need short-term project support or long-term strategic capacity, the right partner can be a force multiplier. And that’s what we aim to be.
Want to see how it could work for you? We’d love to connect.